Most early-stage companies don't have an outbound problem. They have a system problem. Blue Line GTM builds the infrastructure — right-fit stack, AI-powered enrichment, sequences, and agentic workflows — so your pipeline runs without you.
Pick the scope that fits where you are. Every engagement is tool-agnostic — we recommend what's right for your stage, budget, and motion.
An embedded RevOps operator without the full-time overhead. I work inside your stack, own your pipeline reporting, manage your outbound motion, and layer in AI agents and agentic workflows where they actually save time — structured however works for your stage.
We audit where you are, design the right system for your stage, configure the tools, and hand off a fully documented revenue infrastructure your team can run. Includes AI-powered enrichment with Clay, agentic workflows that qualify and route leads automatically, and no vendor bias — just what actually fits your motion.
Starting fresh or already running Apollo but not getting results? I spent three years inside Apollo.io — owning the Auto SDR motion and helping build Apollo Automated. Whether you need a clean build from scratch or someone to diagnose why your existing instance isn't converting, I'll get it configured right, sequences performing, and reporting wired up so you know what's working.
Book an hour with someone who's run this from the inside. Bring your toughest Apollo, sequencing, or RevOps question — troubleshoot a broken campaign, pressure-test your stack, or get a second opinion on your GTM motion. No fluff, no pitch, just answers.
Every engagement starts the same — an honest look at where you are and a clear plan for where you're going.
30-minute call. No pitch. We look at your current stack, sequences, and funnel data — and give you a straight read on what's broken.
We agree on the right engagement — Fractional, Stack Build, or Apollo SKU — scoped to your stage, budget, and timeline. No cookie-cutter proposals.
Stack configured, sequences live, reporting wired. You focus on closing. I focus on the infrastructure.
Everything documented, your team trained. Whether you stay fractional or take it in-house — you own the system from day one.
I'm Casey Krebs. Before starting Blue Line GTM, I spent nearly three years at Apollo.io — first owning the Auto SDR and PLG motion as Senior Growth Operations Manager, then promoted to Principal RevOps Manager to lead partner operations and build the FY26 revenue model alongside the COO and VP-level leadership.
Before Apollo, I was at Slack as a founding hire for their Data Quality and GTM Ops function — building the infrastructure that supported 600+ AEs through hyper-growth and the Salesforce acquisition.
Most recently I built the entire outbound engine at WelcomeLend from scratch — Apollo, HubSpot, and Clay — generating $285M+ in CRE debt pipeline across 24 deal rooms in 9 months.
Book a Free AuditNo pitch. We look at your stack, sequences, and funnel — and tell you exactly what's missing and what to do about it.
Casey will confirm your slot and send a Google Meet link within a few hours.