Most Apollo.io installs are half-configured. Wrong domains, broken sequences, no reporting. I spent three years building Apollo from the inside. I'll set it up the way it was meant to work — or fix what's broken.
You bought Apollo. You're paying the bill. But it's either not set up, half-broken, or producing nothing you can actually use.
Before starting Blue Line GTM, I spent nearly three years at Apollo.io — first as Senior Growth Operations Manager owning the Auto SDR and PLG motion (3,000+ meetings, 24% SQO rate), then promoted to Principal RevOps Manager to lead partner operations and build the FY26 revenue model alongside the COO.
I know how Apollo sequences break. I know why deliverability tanks. I know which settings reps skip and which ones actually move the needle. That context doesn't exist in any help doc.
A complete Apollo.io setup or rescue — from domain infrastructure to sequences, enrichment, and reporting. One engagement, delivered in 2–3 weeks.
SPF, DKIM, and DMARC configured on your sending domains. Cold email domains purchased, configured, and warmed on a proper ramp schedule. Inbox rotation set up to protect sender reputation.
Ideal customer profile defined with filters that actually narrow to the right accounts and contacts. Saved searches built and connected to your sequences.
Apollo's native AI enrichment configured and connected. Where Apollo has gaps, Clay fills them — so your sequences go out with accurate data and meaningful personalization.
AI-assisted sequence writing based on your ICP and motion type. Personalization variables set up at the contact level. Step timing, task types, and A/B structures configured.
Apollo reporting built so you can see what's working — open rates, reply rates, conversion to meetings, and sequence-level attribution. No more flying blind on outbound.
Written playbook for handling replies — positive, negative, and referral. Templates for each scenario so whoever owns the inbox has a clear process from day one.
Whether starting fresh or inheriting an existing instance — a complete audit of settings, sequences, domains, and data quality before any work begins.
After delivery, 30 days of async support included. Deliverability questions, sequence tweaks, reply handling guidance — you're not handed off and forgotten.
A predictable process with no ambiguity. You know what's happening at every step.
Access to your Apollo instance. Full diagnostic — domains, sequences, ICP filters, data quality, deliverability history. Kickoff call to align on ICP, goals, and motion type. You get a written audit report before any work begins.
Cold email domains purchased and configured. SPF, DKIM, and DMARC set up correctly. Inbox rotation established. Warm-up initiated on a controlled schedule.
Saved searches built to your ICP. AI-powered enrichment configured — Apollo native plus Clay where needed. Contact and account data verified before it enters any sequence.
Sequences written, configured, and connected to your ICP lists. Personalization variables set up. Step timing, task types, and reply handling structured. Reporting dashboard built and live.
Full documentation of everything built. Walkthrough call so you or your team can operate it confidently. Sequences go live. 30-day support window starts.
Scope varies based on existing instance complexity and number of sequences. Final price confirmed after the audit call.
Submit an inquiry and I'll follow up within 24 hours with a link to pick a time. No pitch, no commitment — just an honest look at your situation.
Submit an Inquiry →Tell me where you are and what you're trying to build. I'll follow up within 24 hours with a link to pick a time — no pitch, no commitment.
Thanks — I'll be in touch within 24 hours with a link to pick a time. No pitch, no commitment.