TL;DR
  • Someone posting about a problem you solve is telling you they have that problem. Right now.
  • Most outbound targets people who might have the problem. This playbook targets people who are actively talking about it.
  • Keyword monitoring runs continuously — new pain-point posts surface as leads automatically.
  • AI scores each author against your ICP before anyone drafts an outreach message.
  • This is intent data you build yourself — no third-party purchase required.
The Signal

PAIN STATED IS *INTENT CONFIRMED*

Intent data platforms charge thousands of dollars a month to tell you which companies might be researching your category. LinkedIn is free and it's full of people who are openly describing their exact problem in public posts.

Someone who writes "our outbound is broken and I don't know why" is telling you they need help with outbound. That's a warmer signal than any intent data purchase.

The challenge is monitoring at scale — finding those posts before they're buried, before your competitors see them, before the window closes. This playbook builds that monitoring infrastructure.

The Build

HOW THE *LISTENING ENGINE* WORKS

01
Keyword & Topic Definition

We define 10–20 keyword phrases and topic clusters that indicate your target problem — exact phrases people use when they're experiencing pain you solve. These become the monitoring filters.

02
LinkedIn Post Monitoring

Using PhantomBuster or a Clay LinkedIn workflow, we monitor LinkedIn keyword searches on a daily cadence — pulling new posts that match your topic clusters, along with the author's profile URL.

03
Author Enrichment in Clay

Post authors flow into Clay. We enrich each profile: name, title, company, firmographic, LinkedIn URL, verified email via waterfall. ICP scoring runs on every enriched record.

04
AI Intent Qualification

A Claygent prompt evaluates the post content + enrichment data together — scoring intent level (high/medium/low) and generating a personalized opener suggestion based on what they actually wrote.

05
Sequence Routing

High-intent, high-fit authors route into a personalized HeyReach LinkedIn sequence or email sequence in Instantly. First touch references their post specifically — it's relevant, not random.

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Opening Line Strategy

Lead with the post: "Saw your post about [specific problem] — we help [ICP] solve exactly that. Worth a quick conversation?" Context is the entire hook.