- 95% of your website visitors leave without converting. Most of them are completely anonymous to you.
- De-anonymization tools like RB2B identify individual visitors at the person level — name, LinkedIn, company — in real time.
- ICP scoring in Clay filters down to the accounts worth reaching before a rep ever sees a notification.
- Reps get alerted within minutes of a high-fit visitor landing on your site — while they're still thinking about your product.
- This is the closest thing to a 'hand-raiser' signal outside of a demo request.
YOUR *WEBSITE* IS AN INTENT SIGNAL
Someone browsing your pricing page is telling you something. Someone who reads your case studies and then visits your features page is telling you more. These are high-intent behaviors — and most companies have no idea who's doing them.
De-anonymization tools like RB2B resolve anonymous website visits to real individuals — matching IP addresses and device fingerprints to LinkedIn profiles and company records. The result: a real-time feed of who is on your site, what they looked at, and how long they stayed.
Combined with ICP scoring and a fast follow-up workflow, this becomes one of your highest-intent outbound triggers — because the prospect already came to you first.
HOW THE *DE-ANON SYSTEM* WORKS
We install the RB2B pixel on your website and configure visitor identification thresholds — minimum time on site, pages visited, and which pages trigger the workflow (pricing, features, case studies typically).
RB2B webhooks send identified visitors to a Clay table in real time. Each row contains: visitor's name, LinkedIn URL, company, pages visited, time on site, and timestamp.
Clay enriches each visitor's company with firmographic data, tech stack, funding, and headcount. Claygent scores ICP fit. Visitors below a score threshold are suppressed — reps only see accounts worth pursuing.
A-tier visitors trigger a Slack alert within minutes of their visit: name, company, ICP score, pages visited, and suggested opener. Rep can reach out while the prospect is still thinking about your product.
High-fit visitors create or update HubSpot contact and company records with visit data, ICP score, and source tag 'Website Visitor.' Reps have full context before they make the first outreach move.
Prioritize visitors who hit Pricing, Case Studies, or Features — these indicate evaluation intent. Blog readers are research; pricing visitors are buyers.
RB2B
Clay
Slack